Win Paid NED Work With Brilliant Marketing
Win Paid Ned Work
After a successful Executive Career, becoming a NED sounds easy. Just sign up for a database and watch the work roll in? Wrong!
The reality is….It’s really hard to win paid work with successful clients!
Want to know why successful people like you fail to win assignments?
Take Mike, who transitioned to a successful NED career by doing these things:
You’re not alone! Making the transition to a NED career is hard…but worth it! Take these people…
Aspiring new Non-Exec looking to win first assignment
Harry is 48 and has recently sold a £4m per year telephone Customer Service Company. He’s consulted on a couple of ventures since and likes the idea of NED roles. He used a NED when selling his business and knows the value they can bring. He has good business acumen. He’s great strategically and with vision, but a little light on the numbers. He knows great marketing will help him stand out as a new NED and wants a NED Go To Market Plan.
Possible Drivers: Contribution, curiosity, significance, growth
Strengths: Client appeal, marketing and strategy savvy, vision
Development: Numbers review, learning from a NED, marketing as a new NED
Existing Non-Exec with little online and offline presence
Michael is 57 and married. He has built and sold two SMEs and has been involved at executive level in large companies. He is very strong with operations, finance, governance, markets and business models. He is a good ear to both young, dynamic, marketing and tech savvy entrepreneurs and more established CEO’s.
Michael hasn’t been great at marketing himself in person or online over the last 5 years, and therefore relies on an ageing network to win work, which is in danger of drying up. Michael knows that, with the right marketing and USP, clients will be able to see his skills and experience, and he will win more work. He just doesn’t know where to begin with it all and wants help with a NED Go To Market Plan.
Possible Drivers: Opportunities, relevance, career certainty, family
Strengths: Ability, experience, respect
Development: Marketing and online and offline presence
Successful Executive looking to add non-executive assignments
Sally is 50 and the CEO of a successful £30m+ furniture design company. She bought it when revenues were just £1m. She is a former investment banker. She is very smart and growth minded. She is intellectually curious and wants NED roles to develop her breadth of understanding. Her problem is time. She knows what she needs to do, but wants a partner to help with positioning, marketing and networking opportunities so that she can show up and deliver value.
Possible Drivers: Growth, Contribution, Significance
Strengths: Able, growth-minded, experienced, relevant
But…don’t panic. With the right positioning and marketing, anything is possible.
Take some of our recent NEDs who have won paid assignments
So why trust Ford Hastings?
So, What’s The Plan?
NED Go To Market is the First service to teach you brilliant marketing and positioning to win paid NED work.
If you implement this, you will win paid work. So what are you waiting for? We challenge you to get started with NED Go To Market now.
Why does this work?
Who Isn’t This For?
What’s The Result?
POSITIONING / MINDSET
Legal, Compliance, Remuneration
Developing a Non-Exec CV
Developing Your UVP
Key Recruiters Introductions
NED Website Registration
LinkedIn Profile Development
Personal Network Outreach
Clubs and Events to join
Identifying Client Culture Fit
NED Case Studies
Client Acceptance Agreements
Review – 3, 6, 9 months