Mark Dugdale |
Leadership Lessons from History and Becoming The First Brand To Turn Over £1m Online

Mark Dugdale has created and marketed successfully almost every category of product both visible and invisible and has built profitable businesses both in the UK and internationally, through startups, brand development, database management, franchising and licensing as well as through acquisitions.

Mark Dugdale has started up and sold businesses, successfully run PLCs, chaired companies, and established an Academy as an educational charity trustee.

Mark Dugdale

In This Episode, We Cover

  • The link between history, marketing and general business
  • Becoming the first brand to turn over £1m online
  • Early stages of multi channel retailing
  • Leadership in business and the issue with cult of personality
  • Leadership lessons from past and present
  • How to spot a potential leader
  • The dangers of a disillusioned CEO
  • The positives of taking on a Non Exec role in tandem with an exec role
  • How to transition to a NED position
  • Marks thoughts on the future of learning
  • Methodologies and strategies from history
  • The two types of war according to Clausewitz
  • Mark Dugdale’s plan for the end of the world
  • And much more!

Please enjoy this episode with Mark!

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Selected Links From The Episode

Selected Show Notes

  • [0:1:0:] Intro to Mark Dugdale
  • [0:2:30:] On the link between history, marketing and general business
  • [0:3:30:] His first career steps and exposure to direct marketing
  • [0:7:0:] Mark on copy writing
  • [0:8:30:] Big Data in the 80’s
  • [0:10:0:] Mark on setting up this own business
  • [0:12:0:] His early interest in the internet and setting up a website hosting a virtual tour
  • [0:16:0:] Sourcing products in the far east in the early 90’s and the struggles that come with that
  • [0:18:20:] Recency, Frequency and Monetary Value
  • [0:19:0:] Becoming the first brand to turn over £1m online
  • [0:21:12:] How Mark Dugdale got offline shoppers online
  • [0:23:0:] The problems with distribution when moving online
  • [0:25:0:] Early stages of multi channel retailing
  • [0:26:0:] The effect of online selling on in store spends
  • [0:26:30:] Should online or offline take priority
  • [0:29:0:] Mark Dugdale on the customer coming third in retail and the paradigm shift when moving online
  • [0:30:15:] Identifying different brands and how to push them online
  • [0:35:0:] Developing skills for his portfolio career during his Executive career and the importance of small businesses having a NED
  • [0:38:47:] Leadership in business and the issue with cult of personality
  • [0:40:30:] Leadership lessons from past and present
  • [0:44:45:] Clarity is vital in leadership
  • [0:46:40:] Leadership should be indoctrinated in the organisation and not supplied by one leader
  • [0:47:10:] Key attributes of a leader
  • [0:48:45:] Mark defines Leadership
  • [0:52:30:] Indecisive leaders do not exist and every decision can be reversed
  • [0:54:10:] Examples of leaders who demonstrate humility
  • [0:58:0:] How to spot a potential leader
  • [0:59:0:] Mark’s work with start ups and developing a founders leadership qualities
  • [1:1:1:] The dangers of a disillusioned CEO
  • [1:1:4:] Marks Non Exec portfolio
  • [1:4:0:] The positives of taking on a Non Exec role in tandem with an exec role
  • [1:5:29:] How to transition to a NED position
  • [1:9:27:] What skills are important for a NED
  • [1:13:30:] Lessons learnt from being a NED
  • [1:16:53:] What are you bringing to the table on a client by client basis
  • [1:17:3:] The difference between a Chair and NED
  • [1:26:14:] Charity and education
  • [1:36:20:] Mark Dugdale’s thoughts on the future of learning
  • [1:38:40:] Social media and the effect on children and our future
  • [1:42:50:] The rapidly changing landscape of social media outlets
  • [1:46:10:] Methodology and strategies from history
  • [1:48:0:] Strategies and tactics are hierarchical
  • [1:51:0:] The two types of war according to Clausewitz
  • [1:52:20:] Amazon and their total war business model
  • [1:58:40:] Jezz Bezos on leadership
  • [2:0:0:] Trillion dollar companies
  • [2:2:20:] Space and technology
  • [2:3:15:] Mark’s advice to himself 20 years ago
  • [2:4:0:] Mark’s insights for what specialisms may be useful in 20 years
  • [2:8:45:] What is marketing now
  • [2:9:30:] The future of the work place

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