Soum Rakshit |
How The CEO Of Sex Tech Innovator Mystery Vibe Has Created A Connection Revolution 

Soum Rakshit is the CEO at MysteryVibe, a world-leading Sex Tech company.

The MysteryVibe vision is to create a world where every adult is free to fulfil their sexual health and well being. They do this by inventing category defining products that elevate the sexual experience.

Soum obtained a PHD at The University of Bath, where he created some novel methods for accurate Iris recognition.

He then moved into Management Consulting, working for Deloitte, Santander and HSBC; across business process design and financial crime compliance. It’s during this time that he conceived the idea for MysteryVibe.

Soum Rakshit is also a mentor at Octopus Labs, where he helps fintech companies to achieve scale.

Soum Rakshit

In This Episode, We Cover

  • How working on counter terrorism lead to Sex Tech
  • How the idea for MysteryVibe came about
  • The Mystery Vibe company vision — where every adult is free to fulfill their sexual health and well being — live and let live
  • Different cultural attitudes to sex — The UK, Germany, France, Scandinavian countries.
  • How to address the conversation about sex with your partner. Why people repeat patterns in different relationships.
  • Why you should have collaborators, not competitors to build your brand and spread your message
  • The Mystery Vibe category defining products.
  • Why raising lots of money in one go can cause you to fail
  • How the sex industry is often the first adopter of technology
  • Books Soum Rakshit would gift to other people
  • And much more!

Enjoy this episode with Soum Rakshit!

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Selected Links From The Episode

Selected People From The Episode

Selected Show Notes

  • Soum Rakshit’s background in electronics — [0:59]
  • How working on counter terrorism lead to Sex Tech — [1:30]
  • The one word that addressed every single question that people had around keeping relationships exciting — conversations –  [2:00] 
  • How the idea for MysteryVibe came about — [3:20]
  • What is MysteryVibe? — [5:20]
  • On figuring out what the purpose of Mystery Vibe is — inventing category defining products — the fact that this evolved through the work — [6:40]
  • The Mystery Vibe company vision — where every adult is free to fulfil their sexual health and well being — live and let live — [9:12]
  • Different cultural attitudes to sex — The UK, Germany, France, Scandinavian countries. Being on holiday removes the cultural limitations that stop you expressing what you think and feel — [10:20]
  • How Mystery Vibe goes about educating the older generations how Sex Tech can help to create conversations that augment and enhance their relationships — + different cultural attitudes to sex — by sending out the message through standing on the shoulders of giants — [14:00]
  • How to address the conversation about sex with your partner. Why people repeat patterns in different relationships — [17:00]
  • Why you should have collaborators, not competitors to build your brand and spread your message — [19:40]
  • The link between liberation and peace. The more liberated a society is, the more peaceful they will be — [23:40]
  • The importance of self-actualization and happiness — [25:50]
  • The Mystery Vibe category defining products. What they are, the innovation process, how to be category defining — [27:30]
  • Crescendo — gender neutral — pushing your orgasm to it’s peak (plus the lack of education around the benefits of good sexual health) — [28:30]
  • Tenuto — holding a ‘note’ for a long time — helping you to have longer lasting sex and increase the duration of pleasure — [30:30]
  • On joining the Seymour Powell Design Incubator (built Eurostar, Virgin Galactic) — who had worked with Durex historically — [32:00]
  • Working with Seymour Powell on the whole concept and working with people better than you — [36:00]
  • Delighting customers through the whole experience — design, packaging, accessories — [36:30]
  • How Apple became so successful — focusing on the customer experience — [39:00]
  • The importance of integrity in customer data — [41:00]
  • The Crescendo optional app — personalizing your experience — [42:00]
  • Technology is only useful if it’s hidden — no friction — example — Sex Tech — the last thing you need is to set things up, read a manual etc [43:30]
  • Crescendo app product demonstration — [46.40]
  • The difference between hardware and software businesses and why you should approach them completely differently — [49:30]
  • The need to think significantly longer term in hardware projects and to not release half-baked products — Minimum Lovable Products rather than Minimum Viable Products — [54:30]
  • How to go about product testing in Sex Tech — [1:00:00]
  • Why you shouldn’t create constraints when collecting feedback — [1:03:40]
  • On raising finance for Mystery Vibe — first capital from the founding team to show skin in the game and have a prototype — having Angel investors that love (and might use) the product [1:07:30]
  • Why raising lots of money in one go can cause you to fail — [1:15:30]
  • How the sex industry is often the first adopter of technology — [1:20:00]
  • The future of Mystery Vibe when considering the advancements in other technologies — is it in line with the vision? — [1:24:00]
  • Hyper connectivity is stopping us from having good sex and healthy relationships — [1:28:40]
  • Soum Rakshit’s upbringing in Calcutta, his studies in an Irish missionary school and his observations on religion — [1:37:00]
  • Four Sutra’s — study, work, love [karma sutra], salvation — [1:39:30]
  • India as a collection of independent states — mixed culture and religion — [1:45:00]
  • Soum Rakshit on how he goes about managing his weeks — [1:48:30]
  • Books Soum would gift to other people — [1:51:00]
  • Advice and lessons Soum would give himself 5 years ago — [1:55:00]
  • What Soum wants to achieve in the next 10 years — [2:00:00]

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